A few years ago we came together united around a simple mission; that critical decisions, be that in government or business, should be driven by accurate and reliable information.
We were shocked that some of the most important decisions our leaders had ever taken were based on an erroneous understanding of public opinion. And the problems weren’t just in politics, they were everywhere.
Even more frustratingly, it didn’t need to be like this. The AI revolution, had given us the tools to get more accurate predictions than traditional research methods.
So we decided to build a new type of market research company, one that took advantage of the latest computational methods, was rooted in user-centric software design, and transcended the traditional trade-off of speed and cost versus accuracy and granularity. The result of that work was focaldata.