Focal Campaign Optimisation

Fine tune your direct and digital marketing strategies

Connect with your audience in the ways that matter

When planning your campaigns it can be difficult to identify who to target, what to say and which channels you can reach them on especially when you have limited survey information.
Throwing money at the problem can only get you so far. Collecting enough survey responses to understand how people all across the country think will mean you’ll burn through your budget in no time.
Our campaign optimisation solution helps you to get more granular insights from your existing or newly commissioned survey data while helping to keep costs down by tapping into the power of our proprietary national database and AI technology.
bpbg-1024x537 Campaign Optimisation

Interested in our technology? Request a demo today