Understand public opinion with precision and depth
From fast-turnaround polling to large-scale social research, Focaldata helps you go beyond the headlines to understand what people really think. Get robust, representative insight that drives strategic decisions and informs high-stakes campaigns, policy, and messaging.
TRUSTED BY 40+ CAMPAIGNS, FOUNDATIONS AND GOVERNMENT BODIES
Why leading political and social research teams choose Focaldata
From think tanks and campaigning organisations to advocacy groups and government bodies – we help the UK’s most influential organisations understand public attitudes with rigour, speed, and clarity.
Get clean, structured data ready for publication or internal use. With built-in tables, toplines, and data exports, Focaldata makes it easy to turn insight into action – fast.
Access high-quality, nationally representative samples or zoom in on specific groups – by geography, voting behaviour, income, or identity. We build and quality-check your audience for you, so your data reflects the real world.
Run overnight polls with fieldwork completed in hours, not days. React to events as they unfold, or test multiple message framings quickly – ideal for media-facing research, campaign war rooms, and policy pilots.
From issue salience to policy support, trust, or favourability – track the metrics that actually move public opinion. Build consistent time series data to spot trends early and anticipate shifts before they hit the headlines.
Want to hear from 2019 Conservative-Labour switchers? Or voters in Red Wall constituencies? Our platform allows granular audience construction so you can reach the exact groups who matter to your research questions.
Compare message framings, policy options, or positioning angles across different demographics and voter types. Use quali-quant tools and split-cell testing to uncover what works – and why.
Traditional polling vs. Focaldata
Ditch outdated fieldwork cycles and static panels. Move to agile, flexible, and data-rich research that reflects how public opinion works today.
Slow and inflexible
Weeks-long fieldwork cycles that miss the moment.
Fast, repeatable polling that helps you stay ahead of the news cycle.
Broadbrush audiences
Nationally representative samples with no flexibility to go deeper
Granular audience targeting lets you zoom into the groups that matter most.
Black-box methodologies
Limited visibility into how data is collected or weighted.
Transparent data processes with built-in checks and open documentation.
Difficult to scale
Each new project requires a bespoke, manual setup
Flexible platform workflows allow you to run polls and segment audiences at pace
