We’re building technology to power the next generation of consumer insight

We reward outcomes over process. We achieve results at pace through first principles thinking and hardcore prioritisation, preferring rapid progress over perfection. We believe the 80/20 rule religiously.

As a research company, we always make decisions based on data and evidence. We are kind and respectful but always prioritise being candid and clear – when making choices, managing performance, answering questions. We don’t shy away from uncomfortable conversations.

The team comes first. Everyone carries weight. We’re all in the trenches together, everyone unloads the dishwasher. We share ideas and problems early and often, value feedback like gold, and insert energy in every interaction. We set high standards for each other.

We take an underdog mindset. We prioritise trying new things that fail over maintaining the status quo, expecting each other to take risks to achieve challenging goals. We’re anti-bureaucracy and cancel pointless meetings. We embrace AI in every part of our business because we’re here to win and transform research.