See what works, what doesn't, and why
Stop waiting until campaigns end to understand their impact. Get real-time visibility into campaign performance across every audience segment and channel – so you can optimise spend, creative, and targeting while your campaigns are still running and budgets can still be shifted.
Why marketing teams choose our campaign tracking
Track how your campaigns are landing across different audiences and markets. From awareness and recall to sentiment and brand impact – get the complete picture of campaign effectiveness as it happens.
Understand how messages land with different demographics, behaviours, attitudes, and values. Identify which creative elements resonate with Gen Z versus Millennials, or how messaging performs across different income brackets – so you can optimise targeting and creative mid-flight.
Blend quantitative feedback with campaign delivery data, media spend, and contextual factors to see both what happened and why. Connect brand lift to specific creative elements, media channels, and audience contexts for complete campaign intelligence.
Understand which channels drive awareness, which build consideration, and which convert – so you can allocate budget where it delivers maximum impact.
Move beyond vanity metrics to understand the "why" behind campaign performance. Our platform identifies specific creative elements, audience segments, and channel combinations that drive results – giving you clear recommendations for optimisation.
Traditional campaign tracking vs. Focaldata
Move from post-mortem analysis to real-time campaign optimisation that improves performance while you can still act on insights.
Results come after the campaign ends
By the time you understand what worked, the budget is spent and opportunities are missed
Track live and adjust mid-flight with always-on data collection that enables real-time optimisation.
Siloed brand vs campaign measurement
Separate systems for brand tracking and campaign measurement create incomplete insights
Link brand KPIs and campaign performance in one dashboard to see how campaigns drive long-term brand health.
One-off reporting with no continuity
Each campaign measured in isolation without learning from previous efforts
Compare results over time, audience, or creative with structured data storage that builds campaign intelligence.
Insights take weeks to deliver
Slow reporting cycles mean missed opportunities for optimisation
Launch campaign trackers in hours – and get results just as fast, enabling agile campaign management.
Customer stories
