Insights driven by deep sector expertise
We combine world-class consultants with cutting-edge research technology to help organisations understand public opinion more effectively and efficiently.
Trusted by 100+ leading brands, campaigns and agencies
Not your standard researchers
We draw on experience from the highest levels of government, campaign organisations, and industry to design projects that shape strategy at critical moments. We’re not afraid to step out of our lane to give the right advice.
Multi-method research tailored to answering your questions
We’re flexible in our approach and will adapt our methods toolkit to tackle your toughest questions. Our team is skilled in deploying a range of research methods, from qualitative interviews and RCTs to advanced modelling solutions like MRP.
Get insights 2x faster
Our tech automates the manual parts of research—like sourcing respondents, managing fieldwork, fulfilling quotas, ensuring data quality, and processing results. The result? You get dedicated consultants laser focused on answering your questions instead of multiple delivery teams weighed down by outdated research tools and processes.
Understand your audiences at unparalleled scale
Reach your audience at scale—whether decision-makers, professionals, or nationally representative samples. Our intelligent sampling engine taps into 4,600+ panels across 120+ markets, totalling over 100 million people. With AI, we precisely target each survey to the right panels and respondents, optimising for speed, scale, and quality.
Superior data quality
Using machine learning, Focaldata has developed a best-in-class data quality engine trained on millions of data points. The result? High-quality data. Guaranteed. On average, we remove 35% of respondents for quality issues, compared to the industry standard of 10%.
Customer stories
Our clients use Focaldata to make critical campaign decisions, understand their target audiences, test messaging assets and creative, and plot their reputation strategies.
“Since I've worked with Focaldata I've found their quality of data, modelling and analysis to be unparralleled First class technology backed by some amazing people, who I can trust.”
“Focaldata are one of the fastest polling provider I've worked with. Once I've hit go on a project, I can receive a quote from the team within hours, or log into the platform and get a quote instantaneously. I can then send through my questions and receive a nationally representative dataset all within 24 hours. This helps us stay ahead of the news cycle and make impactful, polling-backed interventions in the public conversation.”
“Focaldata AI is a groundbreaking tool that comes into its own when you need more insights than can be provided purely by quantitative data from polling, but don’t have the time or budget to organise traditional focus groups. It provides rapid and robust qualitative data in a very user-friendly format that can be interrogated and acted upon incredibly quickly.”
Full spectrum insight services
We offer a wide range of research services across the insight spectrum, from quantitative studies and focus groups to analytical and strategic consulting.
Campaign support
From flash polling analysis and A/B tests to long-term tracking that builds a deep understanding of underlying trends, opportunities, and risks.
Audience deep-dives
Segment your audiences to understand your supporters, persuadables, and opponents on any issue or brand proposition.
Geographic modelling
Geographically segment your audience by local area—whether it’s constituency or county—to understand your audiences with ten times more granularity.
Relentless trade-offs
Insight teams often face a tough trade-off: speed, quality, or depth of insight—at best, they can achieve two.
Proprietary tech that supercharges our team
Our technology automates data collection and quality, freeing our teams to deliver decision-grade insights every time.
Lack the data needed to act
Leaders at top non-profits, campaign organisations, and corporates rarely have the data they need at their fingertips to make critical decisions in a crisis.
Data at the speed of critical decisions
Our platform connects to a global network of survey panels, accessing 300m+ respondents instantly—no bottlenecks, just rapid results.
Disconnected information silos
Senior insight leaders face data overload from different sources, making it hard to see the bigger picture.
We explain the how and the why
We focus on both the ‘why’ and the ‘so what’. Our analytics stack helps us understand why certain issues dominate the agenda and provides the essential building blocks for creating impactful strategies
Research breaking down at the c-suite
Decision-grade research demands deep sector expertise, yet it’s often delivered by those with limited C-suite or industry experience, making it less robust under scrutiny.
Decades of expertise in translating insights into action
We draw on top-level government, campaign, and industry experience to design projects that shape strategy at critical moments. We’re not afraid to step out of our lane to give the right advice.
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