Insights driven by deep sector expertise
We combine world-class consultants with cutting-edge research technology to help organisations understand public opinion more effectively and efficiently.
TRUSTED BY 40+ CAMPAIGNS, FOUNDATIONS AND GOVERNMENT BODIES
Customer stories
Our clients use Focaldata to make critical campaign decisions, understand their target audiences, test messaging assets and creative, and plot their reputation strategies.
“Focaldata are one of the fastest polling provider I've worked with. Once I hit go on a project, I receive a quote from the team within hours, or log into the platform and get a quote instantaneously. I can then send through my questions and receive a nationally representative dataset all within 24 hours. This helps us stay ahead of the news cycle and make impactful, polling-backed interventions in the public conversation.”
Focaldata were great to work with from the outset, providing quick and transparent quotes, expert support in developing the multi-country survey, and efficient execution from launch to results delivery.
The survey tackled a broad range of fraud-related topics, requiring clear and concise translation across multiple languages. Despite the complexity, Focaldata managed the process seamlessly. Their professionalism and expertise ensured the survey delivered exactly what we needed to support our project goals.
“Focaldata AI is a groundbreaking tool that comes into its own when you need more insights than can be provided purely by quantitative data from polling, but don’t have the time or budget to organise traditional focus groups. It provides rapid and robust qualitative data in a very user-friendly format that can be interrogated and acted upon incredibly quickly.”
Why choose Focaldata
We don't just collect data – we deliver insights that shape decisions at the highest levels.
Consultants who've been in your shoes
We draw on experience from the highest levels of government, campaigns, and industry to design research that shapes strategy at critical moments. We're not afraid to step out of our lane to give the right advice.
Methods that match your questions
We're flexible in our approach, adapting our toolkit to tackle your toughest questions. From qualitative interviews and RCTs to advanced modelling solutions like MRP.
Insights 2x faster
Our tech automates sourcing, fieldwork, quotas, and quality checks. The result? Dedicated consultants laser-focused on answering your questions instead of wrestling with outdated research processes.
Reach anyone, anywhere
Access decision-makers, professionals, or nationally representative samples through 4,600+ panels across 120+ markets. AI precisely targets each survey for speed, scale, and quality.
Data quality you can trust
Our ML-powered quality engine removes 35% of poor respondents (vs. industry standard of 10%). Clean, decision-grade data, guaranteed.
What we deliver
We offer a wide range of research services across the insight spectrum, from quantitative studies and focus groups to analytical and strategic consulting.
Campaign support
From flash polling and A/B tests to long-term tracking that builds deep understanding of trends, opportunities, and risks.
Audience deep-dives
Segment your audiences to understand supporters, persuadables, and opponents on any issue or brand proposition.
Geographic modelling
Understand your audiences by constituency or county –geographic segmentation with ten times more granularity.
Why traditional research fails
Relentless trade-offs
Speed, quality, or depth – pick two at best. Traditional research forces impossible choices between getting insights fast, getting them right, or getting them at depth.
Tech that supercharges expertise
Our platform automates the tedious stuff, freeing our senior consultants to focus on what matters – turning data into strategy.
Missing critical data when it matters most
Leaders lack the insights they need for crisis decisions. By the time traditional research delivers, the moment has passed.
Data at decision speed
Instant access to 300m+ respondents means no more waiting weeks for fieldwork to complete. Get insights while they're still actionable.
Information silos create blind spots
Data overload from disconnected sources obscures the bigger picture. Teams struggle to connect the dots across different research streams.
Connected intelligence
Our integrated platform gives you the full picture – quantitative data, qualitative insights, and strategic recommendations in one place.
Research that doesn't survive the C-suite
Limited sector expertise means insights crumble under executive scrutiny. Academic researchers often lack the real-world context to make recommendations stick.
Decades of real-world experience
Our team includes former government advisors, campaign strategists, and C-suite executives who understand how insights translate into action.
Outdated processes slow everything down
Manual fieldwork management, legacy quality checks, and disconnected data systems create unnecessary bottlenecks.
Purpose-built for modern decision-making
Every process designed for the speed and complexity of today's strategic challenges.
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