Make the public heard
Get a true picture of what voters and citizens think using research trusted by government departments, regulators, and public bodies. Replace assumptions with evidence, and ensure public insights and feedback is woven into policy and delivery.
What our customers say
Our customers use Focaldata to run surveys with minimal fuss, at unprecedented speed and scale.
“Focaldata was able to fill the big data void we have around what hybrid working looks like. And they were able to do this quickly and efficiently. The online survey tool was very intuitive to build the surveys. And it allowed us to see results coming in in real time, which was a real bonus.”
“One of the things that’s impressed me most about Focaldata is that we worked across 101 countries. In terms of online research, that’s really pushing the upper bounds of what’s possible. It was a bigger project than anything we’d done before. With 101 different markets, you face all the challenges of currency and language. What I’ve really valued is that we solved those challenges as we went along, and Focaldata were always honest with me about what was in scope.”
Focaldata AI is a groundbreaking tool that comes into its own when you need more insights than can be provided purely by quantitative data from polling, but don’t have the time or budget to organise traditional focus groups. It provides rapid and robust qualitative data in a very user-friendly format that can be interrogated and acted upon incredibly quickly.
Why government institutions choose Focaldata
Trusted by 20+ government departments, public bodies and agencies to deliver high-stakes insight at the speed modern policy-making demands.
Focaldata supports public institutions by automating the most manual parts of research – sourcing respondents, managing fieldwork, fulfilling quotas, and ensuring data quality. Our technology seamlessly integrates with your existing processes, making it easy to collect the evidence you need to make better decisions.
Whether you need to engage hard-to-reach communities, specific professional groups, or nationally representative samples, our AI-powered sampling engine taps into 4,600+ high-quality panels across 120+ markets. Precisely target the citizens and stakeholders that matter – at the scale required to inform policy decisions.
Our machine learning-based quality engine is trained on millions of data points and goes beyond industry standards – removing up to 35% of poor-quality responses, compared to the typical 10%. Every survey runs through multiple automated and manual checks, so you get clean, reliable, decision-grade data that stands up to parliamentary scrutiny.
We offer end-to-end quantitative and qualitative research solutions, with expert support at every step. From rapid public opinion polling and citizen segmentation, to multi-department studies and policy message testing, our team and technology deliver insight at the speed and scale modern government demands.
Research that informs better policy
We cover the full spectrum of government research needs—from understanding public attitudes to testing policy communications and measuring departmental performance.
Explore
Investigate public attitudes and emerging social trends to identify policy opportunities and risks.
Segment
Segment citizens and stakeholders to understand different community needs and priorities.
Profile
Understand the attitudes, behaviours and needs of key demographic and professional groups.
Test
Run controlled studies to validate policy messaging, public communications and service delivery approaches.
Track
Monitor public opinion, departmental reputation, and policy effectiveness over time.
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