Test creative. Get feedback. Optimise fast.
Stop gambling with creative budgets. Get real audience feedback on concepts, campaigns, and content before you launch – so every pound spent drives maximum impact and creative decisions are backed by evidence, not intuition.
Why creative teams choose our platform
Transform subjective creative decisions into data-driven wins that deliver measurable ROI and stakeholder confidence.
Validate ideas at every stage – from rough concepts to final creative – in hours, not days. Test headlines, visuals, messaging, and formats with your target audience before you commit your budget.
Compare responses across formats, messages, demographics, or regions to optimise for maximum impact. Understand not just what works, but why it works and for whom – so you can scale winning creative elements across campaigns.
Get feedback from the people who matter most – your actual or target audience. Move beyond internal opinions and agency preferences to understand how real consumers respond to your creative in the wild.
Test multiple creative concepts simultaneously across different markets, segments, or formats. Run head-to-head comparisons that reveal which elements drive engagement, recall, and purchase intent.
Traditional content testing vs. Focaldata
Turn creative testing from a final checkpoint into a continuous competitive advantage that improves campaign performance and reduces creative risk across your entire marketing funnel.
Slow and expensive – limited to final-stage testing
By the time you get feedback, creative changes are costly and timelines are blown.
Test early, test often – validate ideas at every creative stage without breaking budgets or timelines.
Limited ability to segment responses
One-size-fits-all feedback that misses crucial audience differences.
Break down responses by age, region, behaviour, values, and custom segments to understand exactly who responds to what.
Hard to compare multiple concepts
Testing one creative at a time creates tunnel vision and missed opportunities.
Compare performance across formats, variants, messages, or markets simultaneously for comprehensive creative intelligence.
Difficult to act on results
Dense reports that take weeks to analyze and struggle to connect to actionable changes
Actionable insights delivered in real-time dashboards with clear recommendations for creative optimisation.
Customer stories
