Test creative. Get feedback. Optimise fast.
Validate concepts and content with real audiences at any stage of the creative process.
Test every creative element, message, and concept before you launch. Get the insights you need to create content that cuts through the noise and drives real results.
Test early and often | See what resonates – and where |
|---|---|
Validate ideas at every stage – from rough concepts to final creative – in hours, not days. | Compare responses across formats, messages, or regions to optimise for impact. |
Real consumer reactions, not guesswork | Compare variants |
Get feedback from the people who matter most – your actual or target audience. | Test multiple creatives at once across markets or segments. |
Real-time profiles, built on real consumer data
Map audience values, behaviours, and attitudes – and keep pace with how they change.
Slow and expensive – limited to final-stage testing
Test early, test often – validate ideas at every creative stage
Limited ability to segment responses
Break down responses by age, region, behaviour, and more
Hard to compare multiple concepts
Compare performance across formats, variants, or messages at once
Difficult to act on results
Actionable insights delivered in dashboards and custom reports
Customer stories
Focaldata AI
Uncovering the hidden drivers of workforce dropout
Uncovering the hidden drivers of workforce dropout
Focaldata AI
Social Market Foundation collects 29,000 data points across 15 markets in 5 days
Social Market Foundation collects 29,000 data points across 15 markets in 5 days
Focaldata AI
How Which? collected robust data on ethnic minority consumers
How Which? collected robust data on ethnic minority consumers
Focaldata AI
Social Market Foundation use Focaldata AI to land groundbreaking research on young people
Social Market Foundation use Focaldata AI to land groundbreaking research on young people
Focaldata AI
Fairness Foundation uses Focaldata AI to unpack difficult concepts
Fairness Foundation uses Focaldata AI to unpack difficult concepts
Focaldata AI
Centre for Cities uncovers the relationship between workers and employers in 4 global cities
Centre for Cities uncovers the relationship between workers and employers in 4 global cities
Focaldata AI
Delivering weekly multi-market brand tracking for Mediahub
Delivering weekly multi-market brand tracking for Mediahub
Focaldata AI
Powering local-level campaigning with Hope not Hate with 20,000-person MRP analysis
Powering local-level campaigning with Hope not Hate with 20,000-person MRP analysis
Focaldata AI
Helping AMV BBDO win new pitches with RSPCA through lightning fast quant data
Helping AMV BBDO win new pitches with RSPCA through lightning fast quant data
Focaldata AI
Helping GSCC with flash 24-hour polling to drive the green agenda
Helping GSCC with flash 24-hour polling to drive the green agenda
Focaldata AI
Chicago Forward used Focaldata AI’s rapid message testing for winning campaign
Chicago Forward used Focaldata AI’s rapid message testing for winning campaign
Focaldata AI
AxiaOrigin used Focaldata to survey 40,000 respondents in 50 countries in 4 weeks
AxiaOrigin used Focaldata to survey 40,000 respondents in 50 countries in 4 weeks
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