AMV BBDO is an award-winning international advertising agency, part of BBDO network, with over 15,000 people in 289 offices across 81 countries. In 2021, they were global agency of the year at Cannes, D&AD, One Show and Campaign Big Awards and have the longest run of Golds in the history of the IPA Effectiveness Awards. They work with the likes of Currys, Guinness, BUPA, Meta, Unilever, Mars, Macmillan.
Products used
Platform + Data Services
Geographic coverage
UK, US, France, Germany, Netherlands
Use cases
Test + Profile
Like all agencies, AMV BBDO needs to deliver winning pitches. As an agency with global clients, this means needing to understand audiences in key target markets rapidly to inform major pitches happening every week across the business. Multiple pitches per week require getting answers from consumers on key questions about their attitudes and behaviour. Often their insight team needs to turn around data and insights within hours or days. AMV BBDO had previously worked with traditional research agencies who were too slow and inflexible in responding to requests, and too slow to deliver data at the pace required by AMV BBDO’s account leads and strategists.
Focaldata has delivered a two part solution for AMV BDDO that helps them deliver winning insight-backed pitches at rapid pace.
First, our self-serve platform is used directly by AMV BBDO’s insight team to run rapid-turnaround client-grade research themselves. This means that AMV BBDO’s insight team can respond to requests on a Friday from a pitch team, get research launched that afternoon, and then analyse on Monday before the Tuesday pitch. These timelines were not possible with their traditional agency providers — and other self-serve platforms they trialled did not deliver sufficiently robust data.
The second part of our solution is delivered through our data services team who support account leads and strategists directly with multi-market quant research and other more operationally intensive projects — freeing up their insight team to focus on analysis and working directly with pitch teams.
AMV BBDO is able to inform pitches with unique consumer data and insights using Focaldata’s unique seamless mix of self-serve platform and highly responsive and consultative data services team. Insights delivered by Focaldata have helped AMV BBDO win pitches with RSPCA and other leading brands and organisations — while at the same time keeping its insight function lean and highly agile.
“We work with Focaldata on all things quantitative consumer research. They are our go-to partner based on their expertise, speed and efficiency and abundant willingness to help across all their team. Focaldata have been invaluable to us on client work and pitches.”
Raj Nathwani, Director of Insight, AMV BBDO
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