Your trusted partner for world-class public opinion research

Focaldata brings together AI-powered tech with the brightest research minds. Your team gets trusted data and analysis to support growth and communication decisions — at twice the speed of traditional methods.

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Why Focaldata

The only research firm that’s cracked the tech/people code

Consultative advisors, not suppliers

We build long-term trusted partnerships. Award-winning researchers, polling gurus, PhD data scientists, industry veterans — all focused on the success of your research.

5x speed and efficiency

Our tech and processes are battle-tested. You get a crack team of researchers with the tools to get more done in less time than any other research agency.

Actionable data and insights

With Focaldata, every project is tailored to your specific objectives — from research design through to sampling to analytics and reporting, you get exactly what you need to make maximum progress.

Guaranteed data quality

We combine people, processes and technology to deliver the industry’s most advanced data integrity programme. Rigorous, robust data is a non-negotiable at Focaldata.

Tech-powered research talent

The best research talent laser focused on your priorities

At Focaldata, we’re on a mission to automate the work of researchers to free them up to focus on each client's priorities. Smart research design, hyper responsive and consultative client service, seamless data collection, exceptional analysis and reporting. All delivered at blistering pace.

Data services
Research and analytics
Purpose built AI + platform

We build tech that gives superpowers to researchers

We’ve built the world’s most advanced research solutions. From our global quant research platform to AI-enabled qual interview tech and MRP pipeline. Our technology delivers more data at greater speed and quality than anything else out there — which means an uncommonly good experience for our clients.

Quant research platform
AI qualitative solution
Use cases

Understand. Test. Track.

Focaldata serves forward-thinking communications firms, campaigns, advertising and marketing agencies, consumer brands, and enterprises, and everything in between. We help generate the insights that grow brands, win campaigns and convert audiences.

We do this by helping clients to segment audiences, explore consumer trends, test creative and messaging, model data, and then track everything from brands to public opinion, and much more.



Investigate a category or topic to understand emerging trends, opportunities, and risks



Segment your audience to identify hidden opportunities for growth



Understand the usage and attitudes of each target segment – and decide how to target them and what to say



Run RCT, A/B and other tests to validate your best concept, creative, packaging and messaging ideas



Measure the performance of  initiatives by tracking brand, reputation, public opinion and other metrics over time

Working with Focaldata

The modern way to get research done. Fast, seamless, rigorous.

Our process is simple. Our consultants design your research. We then use our platform to streamline the work and deliver data and analysis at lighting speed and unmatched integrity. You get data and analysis delivered in whatever form you need by our consultants.


Customer testimonials

“Focaldata gave us the accurate view of our brand that we needed. I can’t ever imagine going back to conventional research.”

Cassandra Stavrou MBE
Co-Founder of PROPER

“Focaldata told us where we needed to campaign and what we needed to say when no-one else could. They are simply the best out there.”

Nick Lowles
CEO, Hope not Hate

“Focaldata offers more detailed and accurate insights than any other pollster can offer. They are consistently reliable.”

Naomi Smith
CEO, Best for Britain

Ready to get started?

Speak to a research advisor to walk through your insight and data needs and see how we can support you.