Campaign Optimisation
Segment and locate key demographics and fine tune your direct and digital marketing strategies
Brand Tracking
Receive a regular, detailed snapshot of how your brand is performing with your target consumers
Market Segmentation
Identify subsets of consumers who have common needs and application for your goods and services
Product Development
Discover characteristics that offer new or additional benefits to your customers
HOW WE’VE HELPED OUR CLIENTS
CASE STUDIES
HOW OUR AI-DRIVEN APPROACH IS DIFFERENT
Accuracy
Use old data to get more accurate over time
Granularity
Use our proprietary database to infer actionable subgroups
Speed
Use our automated pipeline to cut manual processes
Cost
Use cheaper samples from more cost effective sources
FROM THE BLOG
Helping Onward understand BAME voters better Authors: Justin Ibbett, Nik Siersted The [...]
Are Instinct and Insight Different Currencies or Two Sides of the Same Coin? Just some quiet [...]
Breaking the Status Quo, Bayesian Models and Better Decisions Based in Westminster, focaldata [...]
Why Opinion Polling Is More Art Than Science “The problem is that when the polls are wrong, [...]
