Meet the world’s first AI co-worker for consumer insight
Go from objectives to insights in hours, not weeks
Build a perfect plan
Share your objectives and watch as it builds a research plan. No need for a brief or discussion guide – it generates those for you.
Run in-depth interviews
It recruits the audience, conducts 100s of expert-level interviews, asks probing follow-ups, and screens for quality.
Explore insights
Your AI co-worker synthesises real consumer language to uncover key themes and quotes. Query in natural language to discover winning messages for your next campaign.
Trusted by 100+ leading brands, campaigns and agencies
What our customers say
Our customers use Focaldata AI to gain near-instant access to consumer opinions to conduct early-stage trend discovery, guide product development, and test creative—all while maximising their budget through real-time cost estimates and live audience feasibility.
“Focaldata AI did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI powered, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.”
“Focaldata AI's ability to interpret briefs, create discussion guides, and rapidly interview hundreds of high-quality panellists was impressive, even demonstrating emotional sensitivity in handling challenging audiences and topics.”
"Leveraging AskAI allowed me to interrogate all 50 qualitative depth interviews in real time. With these insights, we took decisive action for our product launch, updating the product name and prioritising comms messaging within 24 hours of the study’s launch."
Discover. Understand. Test.
Focaldata AI helps generate the insights that grow brands, launch great products, win campaigns and convert audiences.
Drive product innovation
Co-create with AI to generate and refine concepts, using consumer feedback to shape the product development lifecycle and align with market needs.
Discover consumer trends
Gain deep insights into how consumers interact with products, their behaviours, and underlying attitudes, while uncovering early-stage trends that drive these interactions.
Optimise ad and creative
Test and refine creative to find winning messages, from initial ideas to final execution, while fine-tuning brand strategy, positioning, and performance.
Augment your team and say “Yes” to more requests
Accessible anytime, Focaldata Al allows insight teams to say 'Yes!' to more requests from brand, innovation, and product stakeholders.
Racing against stakeholder demands
Stakeholders want answers now, but DIY tools fail twice: they're too complex to master and force you to choose between speed or quality.
Robust qual insights in hours
Tell your co-worker your objectives and it'll turn them into actionable consumer insights in hours, not weeks. From brief to in-field takes 30 minutes, with interviews completed in hours.
Research requests keep mounting
As organisations become more data-driven, insight teams are inundated with requests from stakeholders, creating resource constraints and challenges in prioritising tasks.
Smarter project planning
Maximise team efficiency: Get instant quotes, skip the email ping-pong with agencies, and launch more projects.
Insight not actionable
Too often, pages of transcripts are hard to digest and not actionable for marketers and other stakeholders.
AI generates winning messages and campaign ideas
Turn insights into action with automated recommendations for marketing ideas, ad taglines, and product strategies.
Too much admin. Not enough impact.
Insight teams are tied up with repetitive tasks, leaving little time for high-value work.
Free your team to focus on what truly matters
Let our co-worker handle research planning and mundane tasks, so your team can focus on high-impact work like strategy, analysis, and storytelling.
Qual project are expensive
Qual projects take 4-6 weeks and can be expensive due to time-consuming recruitment, moderation, and analysis.
Automated qual at a better price than agencies
Your co-worker handles everything—recruitment, moderation, and analysis—delivering rich insights in hours at a fraction of the cost of traditional methods.
The full power of an agency, available anytime
Tell your co-worker your research needs, and it will design, execute, and deliver expert consumer insights.
1. Your co-worker builds a perfect plan
Input your business objective, and your co-worker builds a detailed research plan covering goals, methodology, audience, pricing, and timelines. No need for a brief or discussion guide—it generates those for you.
2. Conducts in-depth interviews
It recruits the audience, conducts expert-level interviews, asks probing follow-ups, and screens for quality.
3. Presents insights for deep analysis
Your AI co-worker synthesises real consumer language and verbatims to uncover key themes and quotes. Query in natural language to discover winning messages for your next campaign, and export killer insights in a report.
Focaldata AI in action: Customer stories
Our customers use Focaldata AI to answer marketing, growth, and product questions at unprecedented speed and scale.
Learn how MoneySuperMarket used Focaldata AI to capture qualitative insights at scale and pace, significantly cutting costs and time compared to traditional methods.
- Live AI-generated research brief improved planning and research outcomes.
- AI-moderated interviews boosted engagement on sensitive topics.
- Actionable insights driving product strategy.
Edgewell used Focaldata AI to guide product benefit choices for packaging and to brief their creative agency on Above The Line (ATL) communications for the launch of their new skincare brand.
- High-quality research brief and guide created in 15 minutes.
- Real-time analysis of 100s of interviews via chat-based interface.
- 24 hours to generate insights that led to a product name change and refined messaging.
Discover how VMO2 used Focaldata AI to go from brief to actionable insights in just 48 hours, with data instantly available for querying in AskAI, driving rapid insights into the entertainment landscape.
- 10 new product innovations crowdsourced from customers
- 6 consumer trends mapped to specific customer segments
- 5 key reasons found for why consumers prefer live sports over streaming
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Ready to transform your insight capabilities?
Speak to us to see how we can 10x the efficiency and impact of your insight lifecycle.
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