Blogs

As part of a 'UK Youth Poll' project with the John Smith Centre, Focaldata conducted 2307 quantitative interviews with young people in the UK from 3-10 February 2025

The radical right in Europe is achieving its best election results in history. In Germany, the far-right AfD surged to 21% of the vote in last month’s election, finishing in second place nationally for the first time.

As we near 2035, technology is evolving rapidly, shaping how we live, work, and play. Our research explores consumer expectations for future tech—focusing on wearable and portable devices, smart home innovations, and entertainment advancements. Using a mixed-methods approach (800 quant, 100 qual), we examine attitudes toward recent developments, brand favourability, and future product demand, including an ad test for the Apple Vision Pro. This month, we’re diving into wearable and portable tech.

By way of rounding off 2024 and in the spirit of self-reflection, we’ve compiled some lessons and observations from a year watching politics and opinion polling.