Understand your audience from every angle
Know exactly who you’re speaking to – and what makes them tick
Build rich profiles of your current or future customers with always-on access to values, needs, motivations, and behaviours.
Build segments that predict future actions, not just describe past ones.
Longitudinal tracking | Unparalleled access to audiences |
|---|---|
Track how your audience evolves over time. Spot emerging trends, shifting preferences, and new opportunities before your competitors do. | With a reachable audience base of 100 million, we can access 99% of consumer and B2B audiences. |
Quali-quant capabilities for multi-dimensional insight | Best-in-class segmentation expertise |
Get a 360° view of your audience with qualitative depth and quantitative scale in one platform. | Understand what motivates your audience through best-in-class analytics talent and segmentation expertise. |
Real-time profiles, built on real consumer data
Map audience values, behaviours, and attitudes – and keep pace with how they change.
Reliant on outdated or static personas
Build dynamic audience profiles using live survey data and behavioural inputs
Generic demographics, little nuance
Understand values, attitudes, behaviours, and motivations — not just age and gender
Difficult to scale across markets
Profile audiences across countries with one consistent, automated platform
No way to validate who you’re targeting
Use profiling to inform segmentation and directly reach real, verified respondents
Customer stories
Ready to transform your insight capabilities?
Speak to us to see how we can 10x the efficiency and impact of your insight lifecycle.
Talk to an expert