Understand your audience from every angle
Go beyond demographics to uncover the values, motivations, and behaviours that drive purchase decisions.
Why leading brands choose our profiling platform
Transform surface-level demographics into deep audience intelligence that drives everything from product development to creative strategy.
Track how your audience evolves over time with automated profile updates that capture shifting attitudes and emerging behaviors. Spot new opportunities and changing preferences weeks before your competitors notice the trend.
With a reachable audience base of 100 million people across 120+ markets, we can profile 99% of consumer and B2B audiences – from mainstream segments to the most niche professional groups.
Get a 360° view of your audience with qualitative depth and quantitative scale in one integrated platform. Understand not just what people do, but why they do it – at statistically significant scale.
Our analytics team combines advanced statistical modeling with behavioural science to uncover the psychological drivers behind purchase decisions. Turn complex audience data into clear, actionable segments.
Static personas vs. dynamic profiles
Real-time profiles built on live consumer data that evolve with your audience and inform smarter targeting decisions.
Reliant on outdated or static personas
Built once and never updated, missing crucial audience shifts.
Build dynamic audience profiles using live survey data and behavioural inputs that update automatically.
Generic demographics, little nuance
Age, gender, and income tell you nothing about motivation.
Understand values, attitudes, behaviours, and motivations – the psychological drivers that actually predict purchase behaviour.
Difficult to scale across markets
Different methodologies and vendors in each country create inconsistent insights.
Profile audiences across countries with one consistent, automated platform that maintains quality standards globally.
No way to validate who you’re targeting
Personas exist in PowerPoint, not your media buying.
Use profiling to inform segmentation and directly reach real, verified respondents through our panel network.
From insight to activation
Unlike traditional research that ends with a report, our audience profiles connect directly to targeting and campaign optimisation – turning insights into immediate competitive advantage.
Define business objective
Collect data
Run clustering analysis
Profile segments
Link to customer segments
Activate in campaigns
Frictionless multi-market results in days, not weeks
Select audience & markets
Script your project
24 hour translations
Launch your multi-market study
Explore the insights in one dashboard
Customer stories
