Turn campaigns into victories

We bring together advanced research technology with consultants specialising in social and political research. The result? We can help you produce cut-through analysis and messaging.

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TRUSTED BY 100+ FORWARD-THINKING AGENCIES

What our customers say

Our customers use Focaldata to run surveys with minimal fuss, at unprecedented speed and scale.

Raj Nathwani

Director of Insight, AMV BBDO

“We work with Focaldata on all things quantitative consumer research. They are our go-to partner based on their expertise, speed and efficiency and abundant willingness to help across all their team. Focaldata have been invaluable to us on client work and pitches.”

Paul Swinney

Director of Policy and Research at Centre for Cities

“Focaldata was able to fill the big data void we have around what hybrid working looks like. And they were able to do this quickly and efficiently. The online survey tool was very intuitive to build the surveys. And it allowed us to see results coming in in real time, which was a real bonus.”

James Olney

Head of Data & Analytics, Mediahub UK

“Focaldata have been an instrumental partner who have been willing to innovate for Mediahub and independently are innovating within the research space. It's important for us as Mediahub to find partners who share the same challenger spirit as this allows us to do our most novel work and to continue to bring new data, insight and analytics products to solve real problems for our clients.”

Stand out from the crowd

It’s tough for your findings to stand out in today’s analysis landscape. We bring together PhD data scientists, expert consultants, proprietary data pipelines and a powerful research platform to help clients run research that cuts through the noise.

Uncommon insights through granular data modelling

Use our MRP analytics stack to get 10x more data from your research. Unpack the average. Unlock winning strategies based on unique local-level insights.

Map public opinion in record time

Get beyond the media narrative and consensus. Clients want deep insights into the public and key stakeholders. With Focaldata, rapidly acquire reliable quantitative data on people’s attitudes. Design research programs that focus on the key focal point for your audiences — and filter out the noise.

Optimise messaging and campaign ideas faster

Messaging and ideas should be battle tested. We run randomised control trials (RCTs) and A/B testing on our proprietary platform and other experiments to test the best messages or campaign concepts.

Segment your audiences

Because we collect and process your respondent level data we’re well set up to create world-class audience segmentations. Our team is led by PhD data scientists trained to use best-in-class methods to divide and segment the public across multiple dimensions.

Independent, trusted advice

We are non-partisan and non-aligned, and we work with organisations who share our commitment to research integrity and exceptional standards. We are members of the British Polling Council (BPC), the Market Research Society (MRS), and the International Association for the Measurement and Evaluation of Communication (AMEC).

Full spectrum research

We support clients right across the research spectrum — from segmentations and audience profiling to message testing to tracking, and everything in between.