Turn campaigns into victories
We bring together advanced research technology with consultants specialising in social and political research. The result? Cut-through analysis and messaging that drives real change.
TRUSTED BY 100+ FORWARD-THINKING ORGANisations
What our customers say
Our customers use Focaldata to run surveys with minimal fuss, at unprecedented speed and scale.
“Focaldata was able to fill the big data void we have around what hybrid working looks like. And they were able to do this quickly and efficiently. The online survey tool was very intuitive to build the surveys. And it allowed us to see results coming in in real time, which was a real bonus.”
“One of the things that’s impressed me most about Focaldata is that we worked across 101 countries. In terms of online research, that’s really pushing the upper bounds of what’s possible. It was a bigger project than anything we’d done before. What I’ve really valued is that we solved those challenges as we went along, and Focaldata were always honest with me about what was in scope.”
Focaldata AI is a groundbreaking tool that comes into its own when you need more insights than can be provided purely by quantitative data from polling, but don’t have the time or budget to organise traditional focus groups. It provides rapid and robust qualitative data in a very user-friendly format that can be interrogated and acted upon incredibly quickly.
🌍 56,000 voices. 101 countries. The World Giving Report powered by Focaldata
Why non-profits choose Focaldata
When every campaign matters and budgets are tight, you need research that delivers maximum impact.
It's tough for findings to stand out in today's crowded analysis landscape. We combine PhD data scientists, expert consultants, and proprietary technology to deliver research that actually gets noticed.
Use our MRP analytics stack to get ten times more data from your research. Move beyond averages to unlock winning strategies based on unique local-level insights.
Get beyond media narratives and consensus thinking. Rapidly acquire reliable data on public and stakeholder attitudes, focusing on what matters most to your audiences.
Every message should be proven before launch. We run randomised control trials and A/B tests on our platform to identify the most effective campaign concepts and messaging.
Our PhD data scientists use best-in-class methods to create world-class audience segmentations, dividing the public across multiple dimensions to reveal hidden opportunities.
We're non-partisan and non-aligned, working only with organisations that share our commitment to research integrity. Members of BPC, MRS, and AMEC.
Research that spans your entire campaign
We support clients right across the research spectrum — from segmentations and audience profiling to message testing to tracking, and everything in between.
Explore
Investigate categories or topics to understand emerging trends, opportunities, and risks before others spot them.
Segment
Divide your audience to identify the most promising growth opportunities and coalition-building possibilities.
Profile
Understand the usage, attitudes, and perceptions of each target group to craft resonant messaging.
Test
Run RCTs and A/B tests to validate messaging, concepts, and creative ideas before committing resources.
Track
Measure brand, reputation, public opinion, and other key metrics over time to optimise strategy.
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