Track key performance metrics at the pace of your most demanding stakeholder
In a world where brand perception can shift overnight and campaigns need real-time optimisation, quarterly tracking isn't enough. Get the high-frequency insights that let you respond to market changes as they happen, not months later.
Why leading brands choose our tracking platform
Transform tracking from a quarterly exercise into a real-time competitive advantage that keeps pace with modern marketing cycle.
Move beyond quarterly snapshots with daily or weekly tracking that captures brand momentum as it happens. Monitor campaign performance, competitive moves, and market shifts in real-time – so you can respond when it matters most.
With scripting, fieldwork, and reporting fully automated, a small team can deliver enterprise-scale tracking insights. Free your analysts from operational tasks and focus them on strategy and action planning.
Get data in the format you need for ongoing storage and longitudinal analysis. Our platform structures and stores your tracking data long-term, creating a valuable brand intelligence asset that grows more powerful over time.
Every response is validated through our machine learning quality engine before it reaches your dashboard. Consistent, reliable data you can present to the C-suite with confidence – no manual reviews, no surprises.
Traditional tracking vs. Focaldata
Instant deployment, custom-built for your KPIs, quality-assured data, and long-term storage in one platform.
Too slow and infrequent
Quarterly or monthly data that's already outdated when you receive it
We automate the manual work, so trackers launch instantly and collect data around the clock.
Too rigid
One-size-fits-all dashboards that don't match your brand's unique needs.
Our trackers are custom-built around your KPIs and formatting requirements, so you reach insights faster.
Bad data quality
Inconsistent methodology and poor respondent screening
Every response is checked by our quality engine before it hits your data warehouse. No manual review. No surprises.
No long-term data storage
Data trapped in vendor systems with limited historical analysis
Our platform stores and structures your data for the long term making it easy to integrate and build a true tracking asset.
At Focaldata, trackers go live in hours, not weeks
Define core KPIs
Set up your project
Select audience & markets
Launch your tracker
Explore the insights
Customer stories
