Accelerate cut-through insights
With rapid speed and guaranteed data quality, Focaldata gives you the competitive edge needed to win pitches and deliver successful data-driven communications advice and campaigns for your clients.
TRUSTED BY LEADING CONSULTANCIES AND AGENCIES
What agency leaders say
Leading comms and ad agencies use Focaldata to win more pitches and deliver campaigns that actually move the needle for clients.
“I was really impressed by how Focaldata AI handled the entire research process. The AI moderator interacted naturally with panellists, asking insightful follow-up questions and clarifying details. It covered each topic thoroughly before moving on and seamlessly referenced previous comments. ”
"Focaldata have been an instrumental partner who have been willing to innovate for Mediahub and independently are innovating within the research space. It's important for us as Mediahub to find partners who share the same challenger spirit as this allows us to do our most novel work and to continue to bring new data, insight and analytics products to solve real problems for our clients."
"We work with Focaldata on all things quantitative consumer research. They are our go-to partner based on their expertise, speed and efficiency and abundant willingness to help across all their team. Focaldata have been invaluable to us on client work and pitches."
Why agencies choose Focaldata
In a world where every client expects data-driven strategy, you need insights that give you the edge in pitches and campaigns.
Win your next pitch with unique data points that competitors can't match. Be data-driven from the very first client conversation, not just when the campaign launches.
Get beyond media narratives and consensus thinking. Rapidly acquire reliable data on public and stakeholder attitudes to design campaigns around wedge issues that actually matter.
Messaging and creative should be proven, not guessed. Run randomised control trials and A/B tests to identify the most effective concepts before your client invests their budget.
Move beyond project-by-project thinking. Use Focaldata to build unique data assets for each key market, putting insights at the centre of every client relationship.
Campaign outcomes need measurement. Strategy evolves. Track client reputations and measure campaign impact as it happens, not weeks after the fact.
Get insights 5x faster than traditional research, matching the pace your clients expect in today's fast-moving stakeholder economy.
How we support your client work
Explore
Investigate categories and topics to uncover emerging trends and opportunities before competitors spot them.
Segment
Identify audience opportunities and growth potential through sophisticated segmentation analysis.
Profile
Understand the attitudes and perceptions of each target group to craft resonant messaging strategies.
Test
Validate messaging, concepts, and creative ideas through RCTs and A/B testing before campaign launch.
Reputation tracking
Measure brand, reputation, and campaign performance over time to optimise and prove impact.
Research that drives winning campaigns
We support clients right across the research spectrum — from segmentations and audience profiling to message testing to tracking, and everything in between.
Campaign support
From flash polling and A/B tests to long-term tracking that builds deep understanding of trends, opportunities, and risks.
Audience deep-dives
Segment audiences to understand supporters, persuadables, and opponents on any issue or brand proposition.
Geographic modelling
Understand audiences by constituency or county – geographic segmentation with ten times more granularity.
Message optimisation
Test campaign concepts, creative assets, and messaging strategies through rigorous experimentation before launch.
Reputation tracking
Monitor brand perception and campaign impact in real time to optimize strategy and demonstrate ROI.
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