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Advancing the frontier of human understanding

Fastest Growing Research Company

British Polling Council Member

MRS Partner

We’re defining how organisations build trusted human understanding as AI takes on more research tasks.

We interview over 10 million people each year using our own technology, generating 400 million data points that inform critical decisions at the world’s leading enterprises and foundations.

Founded in 2017, we have been at the forefront of applying technology and data science to human understanding. In 2018 we built the world’s first automated MRP pipelines, and in 2023 we were among the first research companies to run qualitative interviews at scale with AI moderators.

We believe that human researchers working alongside AI systems they can trust, understand and inspect will fundamentally expand what research can achieve: closer relationships with audiences, richer insights drawn from new and diverse sources of data, and greater freedom to choose the right method for every question.