Polling & MRP
Understand political opinion, granularly
Speak to voters, citizens and consumers in over 120 jurisdictions. Model public opinion at scale using frontier statistical methods.
Will voters back a 20mph limit?
Which seats are really in play?
How do views differ across 34 countries?
What we run for polling & MRP
A representative sample of adults, weighted to match the population.
Polling, done correctly
Why FocaldataHuman expertise on every question
Senior researchers write and test your questions so the wording doesn’t sway the answer, then stay with you through to the day the results go out.
Published to BPC and regulatory standards
We’re members of the British Polling Council. Every public poll comes with full tables and methodology, so anyone quoting your results can check how they were produced.
Frontier methods, at scale
MRP and other modern statistical models estimate opinion in every constituency or region from one large poll, run on technology we build in house.
“They are our go-to partner based on their expertise, speed and efficiency.”Raj Nathwani, Director of Insight, AMV BBDO
Resources
Case studies17,790 voters, with an estimate for every Westminster seat
MRP56,021 responses across 101 countries
Multi-country36,405 adults across 34 countries, and a $50m initiative informed by the results
Multi-countryPolling questions
What is MRP?
MRP is a way of estimating public opinion in every constituency from one large national poll. It stands for multilevel regression and post-stratification.
How quickly can you run an MRP?
About 10 working days from the start of fieldwork to final results. Once fieldwork closes, we can turn round the model in one to two working days.
What’s the smallest MRP you run?
In the UK, our minimum sample for an MRP is 6,000 people, in line with British Polling Council guidance.
Do you publish tables?
Yes, whenever results are made public, in line with British Polling Council rules. Polls kept for private use don’t need to be published.
Can you poll outside the UK?
Yes. We’ve forecast the 2026 Hungarian election, published an MRP of the US midterms and run a 34-country study for the Rockefeller Foundation.
Who works on my poll?
A senior researcher designs the questions, reads the results and writes the summary. You deal with them directly, from the first draft to publication.