Tracking
Track the metrics that matter
Brand, campaign and reputation trackers built around the metrics that move your business, with researchers who tell you what changed and what to do next.
Is the campaign moving consideration?
Did the news change trust in us?
Where are we gaining on competitors?
What we run for tracking
Awareness, consideration, preference and the perceptions behind them, asked the same way every wave.
Bespoke is the standard
What you getEvery metric, every wave
Awareness, consideration, preference and reputation, with changes flagged only when they’re statistically significant.
Know what’s moving it
Driver analysis shows which perceptions of your brand actually change behaviour, so you know where to focus.
Cut it by any audience
See results by age, region, customer status or your own segments, with sample sizes large enough to trust.
“They are our go-to partner based on their expertise, speed and efficiency.”Raj Nathwani, Director of Insight, AMV BBDO
Resources
Case studies21 markets in one weekly brand tracker, from translation to data quality
Multi-market tracker4 markets tracked continuously since 2023, across the full funnel
Brand tracker[X] brands and markets compared in one dashboard, including hard-to-reach, high-value audiences
Portfolio trackerTracking questions
What is tracking?
A live view of how people see your brand, your campaigns and your reputation, and how that’s changing. We ask the same core questions wave after wave, so you can see what’s working, catch what isn’t and act on it quickly.
How often should we run it?
As often as your decisions need it. Daily, weekly, monthly or quarterly, we set the rhythm to match your media plan and your market, so your data is always current.
How big a sample do we need?
Big enough to trust every move in the data. We usually start at around 500 per market per wave and scale up when you want to zoom in on the audiences that matter most.
Can you track across several markets?
Yes, we run 100+ market studies with one consistent method. We handle translation, scripting, fieldwork and data quality, so you get a clean comparison.
How do you keep waves comparable?
We lock down the core and keep things flexible around it. Questionnaire, sample, quotas and weighting stay fixed, while rotating modules give you room to explore new ground without breaking your trend lines.
What do we receive?
Live, interactive dashboards you can slice by brand, market and audience, plus reporting that gets straight to what matters. Need the raw data in your own systems? We’ll push it there automatically.
Can we add questions for a campaign or live issue?
Yes, quickly. Rotating modules let you test new campaigns, creative or breaking issues in the very next wave.