Focaldata for Consumer & brands
A strategic partner for consumer brands
Research that powers consumer decision intelligence at pace.
Who are our customers, and what do they want next?
Is our brand moving, and why?
Which concept should we take forward?
What we run for Consumer & brands
Following perceptions and behaviours as they evolve around your brand, product or organisation, and showing your impact.
More on TrackingA strategic partner for category-defining teams
Why FocaldataA legacy of intelligence
We take our heritage of answering the hardest questions about society and apply those to the commercial space.
Sized to your budget
From a single question on our omnibus to a multi-country study.
Global, to one standard
The same questionnaire and quality checks in every market, for causes that cross borders.
Resources
Case studies
[N] international markets, with the drivers of relevance and creative testing
Creative testing1,000s of AI-moderated interviews with a wide range of the public
Qualitative research[N] years tracking brand perception, asset performance and growth potential
TrackingQuestions from brands
Can you advise on the best research methodology for our problem?
Yes. Our experienced team can sit down and understand your research questions to advise on the most appropriate methodology.
How much does a tracker cost?
This will vary depending on audience and market scope. Basic requirements start at very competitive prices. Please reach out for details.
Can you test concepts before surveying respondents?
Indeed. We test all materials prior to launch in order to ensure we speak to the consumer on their own terms.
Can we reach our own customers?
Yes. We integrate with many clients’ CRM as well as via our own panel partners.
Which markets can you cover?
We cover over 120 markets worldwide. If you need it surveyed, we can cover it.
How fast can we get results?
Some research questions can be answered in mere hours, others in days or weeks depending on complexity. We pride ourselves on our rapid turnaround while maintaining excellent standards.