Creative & message testing
Know what wins, and why
See which creative, message or content connect with your audiences, and why. Make your next creative decision with confidence.
Which cut should we put money behind?
Which argument changes minds?
Is this idea worth developing?
What we run for creative & message testing
Finished or rough ads shown to your target audience, measured on attention, branding, message take-out and response.
Bespoke is the standard
What you getA clear winner
We tell you which option to back, with the evidence to stand behind the call.
Why it wins
We explain what’s driving the response, in your audience’s own words, and what to change to make it stronger.
By audience
We show where each option lands across the groups you are targeting and how best to reach them.
“They are our go-to partner based on their expertise, speed and efficiency.”Raj Nathwani, Director of Insight, AMV BBDO
Resources
Case studies
3 campaigns tested, from Cannes-ready proof of impact for Snickers and Maltesers to a concept winner for the World Gold Council
Creative testingPre-launch audience testing that showed what would make a new season land, and what keeps loyal viewers coming back.
Audience testingMessage testing across markets that showed which AI framings built care for the foundation’s causes, and which backfired into deeper scepticism.
Message testingTesting questions
What can we test?
Anything you want to put in front of an audience: messages, taglines, ads, brand platforms and concepts, from early ideas to finished executions.
How many options can we compare?
Anything from a head-to-head between two options to a long list of messages, which we can narrow down to the strongest.
How quickly do we get results?
Most tests go from brief to recommendation in five days, with faster turnarounds available when your deadline demands it.
Can we test in several markets?
Yes. From one country to many, every market gets the same test so you can compare directly.
What do we receive?
A clear winner, the reasons behind it, how it plays by audience and what to change.
Do we get a recommendation or just scores?
A recommendation. Your researcher tells you which option to run, what to change and why, backed by the full data.