Thought leadership
Publish research other people want to cite
Research that earns coverage and commentary across the press, policy and your industry. We design questions that start conversations and produce numbers that hold up when journalists come looking.
What’s the number that starts the conversation?
What’s really behind the trend?
How do views differ across 34 countries?
What we run for thought leadership
A fast, representative poll that gives you a new number to launch a story or campaign.
Being the centre of attention is the point
Why FocaldataBuilt to be published
Studies designed for publication follow British Polling Council disclosure rules, with full tables released alongside the findings. When a journalist or select committee checks the numbers, they hold up.
Independent of the message
Polling run by the agency writing the press release invites an obvious question. We are a research company with no stake in the story, which is what makes the findings credible to journalists and policymakers.
Senior judgement on what to say
The senior researchers who design your study also analyse it and advise on what to publish and what to leave out. They work with technology we build ourselves, so the time goes into the thinking rather than the mechanics.
“They are our go-to partner based on their expertise, speed and efficiency.”Raj Nathwani, Director of Insight, AMV BBDO
Resources
Case studies4,404 adults surveyed, plus 300 interviews, for a report on economic inactivity
Research report36,405 adults across 34 countries, and a $50m initiative informed by the results
Multi-country56,021 responses across 101 countries
Multi-countryThought leadership questions
Can we publish the results under our name?
Yes. Clients publish our research under their own name, and we provide the methodology note and full data tables behind it, so anyone who reads the figures can check them.
Do you help with press?
Yes. We check your press release and charts against the data before release, and can brief journalists on the methodology.
Can you run it in several countries?
Yes. We run fieldwork in 120+ markets, with translation managed by our team and results delivered as a single dataset.
How long does a study take?
A headline survey can be in the field within days. A full report usually takes [X] weeks from brief to publication.
What do we receive?
Full data tables and a methodology note with every study, plus the key findings or a written report, depending on the study. Your researcher reads the results with you and helps you decide what to publish.