Frictionless research at scale
Get research that's built for your brand, delivered at the pace your business demands. Quality and speed, guaranteed.
TRUSTED BY 100+ LEADING BRANDS AND AGENCIES
Focaldata in action: Customer stories
Leading consumer brands rely on our platform to make faster, smarter decisions across their entire marketing ecosystem.
“Focaldata AI did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI powered, in-depth analysis has empowered us to make
rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.”
"Focaldata AI provided actionable qualitative insights at scale and pace, significantly cutting costs and time compared to traditional methods. Its ability to interpret briefs, create discussion guides, and rapidly interview hundreds of high-quality panellists was impressive, even demonstrating emotional sensitivity in handling challenging audiences and topics."
"The feedback we received was very useful. Through Focaldata AI we were able to further test our messaging in an extremely efficient and effective way. The constructive feedback helped us finesse our messaging."
The advanced tech and expert team needed to help unlock growth
Traditional consumer research is broken. Fieldwork takes weeks, quality is questionable, and markets move faster than analysis. We've brought together the best of tech and research to solve these challenges.
Our technology automates manual processes – sourcing respondents, managing fieldwork, ensuring quality, and processing results. This frees our consultants to focus solely on delivering the insights you need.
Access 4,600+ panels in 120+ markets, reaching over 100 million people worldwide. With 2,000+ targeting combinations, you can reach even the most niche audiences at speed.
Our platform allows you to quickly test and validate concepts, packaging, creative and messaging. Have a meeting on a Monday, create the tests in the platform and reconvene the next day. Don't lose momentum waiting for the insight.
With over 2,000 preset targeting combinations you can reach the exact audience profile you are looking for at speed. A respondent base of over 100 million people worldwide allows us to help you deeply understand even the most niche of audiences.
Our tech-enabled approach delivers market landscaping at 5x the speed of traditional providers, keeping you closer to what's happening right now. The result? Better informed decisions about how your market is changing—and what you can do about it.
Traditional tracking is slow and hard to integrate. Our automation and data science team enable weekly comprehensive multi-market tracking piped directly into your data ecosystem – faster, more comprehensive, and more cost efficient. Stay ahead with regular brand tracking and deep dive analysis on competitive threats.
Discover. Understand. Test.
Generate the insights that grow brands, launch great products, win campaigns and convert audiences.
Explore
Investigate a category or topic to understand emerging trends, opportunities, and risks.
Segment
Segment your audience to identify opportunities for growth.
Profile
Understand the usage, attitudes and perceptions of each target group.
Test
Run RCTs and A/B tests to validate messaging, concept and creative ideas.
Track
Measure brand, reputation, public opinion and other metrics over time.
Drive growth across every touchpoint
From understanding consumer behaviour to optimising campaigns, our platform delivers actionable insights at every stage of your brand journey.
Discover consumer trends
Gain deep insights into how consumers interact with products, their behaviours, and their underlying attitudes.
Drive product innovation
Co-create with AI to generate and refine concepts, aligning them with market needs for more effective strategies.
Optimise ad and creative
Test and refine creative, from initial ideas to final execution while fine-tuning brand strategy, positioning, and performance.
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