Insights veteran Nick Graham joins the Focaldata team

We’re excited to welcome Nick Graham to the Focaldata family as an adviser! With over 20 years in the insights industry, Nick brings a wealth of experience to our team. Recently named one of the Insights 250 by ESOMAR, he began his career in advertising and brand strategy, then spent nearly a decade at PepsiCo, leading insights for their US and Global Beverages units. He later moved to Mondelez International as SVP, Global Head of Insights & Analytics, where he was instrumental in shaping the company’s long-term growth strategy and future proofing its insights function.

We sat down with Nick to chat about how AI is reshaping the insights industry and why he believes Focaldata AI’s end-to-end research solution is set to lead this transformation.

“I've seen lots of tools out there with AI driven moderation, and yet the output still is unsatisfying. What I'm excited about with Focaldata is the quality that I saw in the level of the output. To me that made it feel like you're trying to do more than just automate – you're really trying to elevate at the same time.”