Turn campaigns into victories

We bring together advanced research technology with consultants specialising in social and political research. The result? We can help you produce cut-through analysis and messaging.

Talk to an expert

Stand out from the crowd

It’s tough for your findings to stand out in today’s analysis landscape. We bring together PhD data scientists, expert consultants, proprietary data pipelines and a powerful research platform to help clients run research that cuts through the noise.

Uncommon insights through granular data modelling

Use our MRP analytics stack to get 10x more data from your research. Unpack the average. Unlock winning strategies based on unique local-level insights.

Map public opinion in record time

Get beyond the media narrative and consensus. Clients want deep insights into the public and key stakeholders. With Focaldata, rapidly acquire reliable quantitative data on people’s attitudes. Design research programs that focus on the key focal point for your audiences — and filter out the noise.

Optimise messaging and campaign ideas faster

Messaging and ideas should be battle tested. We run randomised control trials (RCTs) and A/B testing on our proprietary platform and other experiments to test the best messages or campaign concepts.

Segment your audiences

Because we collect and process your respondent level data we’re well set up to create world-class audience segmentations. Our team is led by PhD data scientists trained to use best-in-class methods to divide and segment the public across multiple dimensions.

Independent, trusted advice

We are non-partisan and non-aligned, and we work with organisations who share our commitment to research integrity and exceptional standards. We are members of the British Polling Council (BPC), the Market Research Society (MRS), and the International Association for the Measurement and Evaluation of Communication (AMEC).


Full spectrum research

We support clients right across the research spectrum — from segmentations and audience profiling to message testing to tracking, and everything in between.



Investigate a category or topic to understand emerging trends,
opportunities, and risks



Segment your audience to identify opportunities for growth



Understand the usage, attitudes and perceptions of each target group



Run RCTs and A/B tests to validate messaging, concept and creative ideas



Measure brand, reputation, public opinion and other metrics over time

Ready to get started?

Speak to a research advisor to walk through your insight and data needs and see how we can support you.