Campaigns + Non-Profits

Real-time polling. Robust social and political insights.

We bring together the most advanced research technology with an expert team of data scientists and consultants specialising in social and political research. The result? We can help you produce cut-through analysis that maximises the impact of every campaign and initiative.

Talk to an expert

Stand out from the crowd

It’s tough for your findings to stand out in today’s analysis landscape. We bring together PhD data scientists, expert consultants, proprietary data pipelines and a powerful research platform to help clients run research that breaks through the noise.

Uncommon insights through granular data modelling

Use our MRP analytics stack to get 10x more data from your research. Unpack the average. Unlock winning strategies based on unique local-level insights.

Map public opinion in record time

Get beyond the media narrative and consensus. Clients want deep insights into the public and key stakeholders. With Focaldata, rapidly acquire reliable quantitative data on people’s attitudes. Design research programs that focus on the key focal point for your audiences — and filter out the noise.

Optimise messaging and campaign ideas faster

Messaging and ideas should be battle tested. Agencies use Focaldata to run randomised control trials (RCTs) and AB testing on our proprietary platform and other experiments to test the best messages or campaign concepts. We don’t outsource and repackage polling for charities and NGOs - we utilise our multi-million pound platform to get the best data you can rely on

Segment your audiences

Because we collect and process your respondent level data we’re well set up to create world-class audience segmentations. Our team is led by PhD data scientists trained to use best-in-class methods to divide and segment the public across multiple dimensions.

Independent, trusted advice

Our data scientists and consultants focus exclusively on capturing the deepest insights using the most advanced techniques and technology. We are non-partisan and non-aligned. We work with organisations who share our commitment to research integrity and exceptional standards. We are members of the British Polling Council (BPC), the Market Research Society (MRS), and the International Association for the Measurement and Evaluation of Communication (AMEC).


Full spectrum research

We support clients right across the research spectrum — from segmentations and audience profiling to message testing to tracking, and everything in between.



Investigate a category or topic to understand emerging trends,
opportunities, and risks



Segment your audience to identify opportunities for growth



Understand the usage, attitudes and perceptions of each target group



Run RCTs and A/B tests to validate messaging, concept and creative ideas



Measure brand, reputation, public opinion and other metrics over time

Get started