Blog/Company

Focaldata, the UK’s fastest-growing research company, will power the entertainment industry’s benchmark consumer tracking study.

Using its proprietary AI technology, Focaldata will conduct the twice-yearly study into the entertainment preferences and behaviours of 2,000 UK consumers on behalf of the digital entertainment and retail association, ERA.

Now in its 12th year, the ERA tracking study has become the definitive source of insight into changing patterns of consumer entertainment consumption, containing millions of data points on how people engage with music, video, and games.

ERA conducts the study on behalf of its members, who include Spotify, YouTube, SoundCloud, Amazon, Sky, Deezer, and Virgin Media, together with physical retailers such as HMV, Game, and hundreds of independent record shops.

Focaldata’s clients include the FA, PwC, the Cabinet Office, Virgin Media O2, Which?, and MoneySuperMarket.

Focaldata’s Head of Research, George Pinder, said:

“The bank of knowledge ERA has developed about how music, video, and games fans interact with the entertainment they love is truly impressive, with applications right across the entertainment ecosystem. We are delighted to have the opportunity to apply Focaldata’s solutions to this incredible resource.”

ERA CEO Kim Bayley said:

“Over the past decade, the ERA consumer tracking study has charted the rise of music streaming and vinyl, video-on-demand, and new gaming platforms. We are proud that it has become a reference source for so many of entertainment’s most successful companies. With the power of Focaldata’s unique technology and analytical tools, I am confident we will create even more value for our members.”

For more information, please contact George Pinder (george.pinder@focaldata.com)

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About ERA

ERA is the trade body representing digital services and retailers offering music, video and games. Our members include digital services such as Spotify, YouTube, Soundcloud, Amazon, Sky, Deezer and Virgin Media, together with physical retailers including HMV, Game and hundreds of independent record shops. 

ERA’s members have been a driving force in using technology to transform the entertainment business and return it to growth, with around 90% of revenues now generated online. At the same time our physical retail members have driven the revival of vinyl records, now in their 16th consecutive year of growth.

Working closely with sister organisations representing music, video and games companies, ERA is a strong proponent of open markets, open standards and consumer choice.

Our members supply the sales data which powers the Official Charts in music and video and GfK Chart-Track and GSD in games. Together with record companies trade association the BPI, we own the Official Charts Company. 

ERA provides the organisational force behind Record Store Day, the annual celebration of independent record stores, and also runs - in partnership with the BPI – National Album Day and The Record Club.

www.eraltd.org