Blogs

Focaldata CEO, Justin Ibbett, reflects on the past 12 months of rapid technology change in Market Research Society's third report in a series exploring the impact of generative AI on market research.

US election night can be a confusing affair, with results streaming in through the night and – with the exception of politics obsessives – most viewers having no idea how to interpret incomplete statewide results. To help understand what’s happening in the country, we have selected 10 key counties which could provide useful information on the state of the race, whether that be in the state in question, or a similar state further into the night.